京东入局咖啡茶饮赛道 24小时智能化无人咖啡店落地北京丨新经济观察JD enters the coffee and tea beverage market with 24-hour intelligent unmanned coffee shops landing in Beijing - New Economy Observation

封面新闻记者 付文超

8月14日，记者获悉，京东集团旗下现制饮品品牌七鲜咖啡首家24小时智能化无人咖啡店将正式开业，落地北京市朝阳区银河SOHO。该店所有咖啡饮品从研磨、萃取到制作、出杯全流程均由机器人执行，24小时不间断营业。

走进七鲜咖啡银河SOHO店，迎面而来的是智能化和科技感。这是一家“无人咖啡店”，提供由机器人制作的咖啡、茶饮等多种类饮品，从接单、备料到制作全流程自动化。消费者通过自助点单系统下单后，店内智慧大屏将全程展示每一杯咖啡从落杯、落冰、现制到入柜的全过程。门店同步配备具身智能机器人将咖啡放到自提柜中，实现“全自动化生产+具身机器人服务”的完整闭环。

相关负责人介绍，在标准化出品基础上，七鲜咖啡还提供个性化的DIY定制体验。顾客下单前可自由调节甜度、咖啡浓度、果汁浓度等，且支持1%到100%的精细调节。DIY完成后，消费者还可以为咖啡命名并生成定制卡片分享，兼顾科技感与社交属性。后续，七鲜咖啡还将根据口味偏好实现AI个性化推荐，可结合个人健康情况精准建议当日的咖啡摄入量，提供更加科学、健康的饮品。

据了解，当前传统咖啡店少有24小时营业，但随着生活节奏加快，深夜加班族、时差工作者对24小时服务需求日益增长。七鲜咖啡该门店在全自动无人化特色外，最大亮点是24小时营业，有效满足消费者从早到晚想喝就喝的需求。

在AI和机器人发展浪潮之下，AI进入物理世界，最终要落到每个人都能感知的生活里。京东入局咖啡茶饮赛道，正是看到了新生产模式下的机遇，以AI赋能咖啡茶饮业务，满足用户日常生活需求。

目前，现制咖啡茶饮赛道，普遍存在门店人员流动率高、新员工培训频繁、人工出品不稳定等问题，如延长营业时间，门店经营成本则是摆在眼前的难题。通过“全自动化智能生产+具身机器人服务”，30秒内便能完成单杯饮品的制作，既通过AI实现统一出品品控、提升制作效率，又能将员工从低效重复的劳动中解放出来，在大幅降低成本的同时，最大程度发挥人的创造潜能。

有业内人士表示，七鲜咖啡首家24小时智能化无人咖啡店也为城市夜经济和24小时便民服务注入新活力，满足消费需求、创造更丰富的消费场景，为零售餐饮行业24小时运营提供了可借鉴的智能化解决方案，为城市发展注入新动能。

Cover News Reporter Fu Wenchao

On August 14th, it was reported that the first 24-hour intelligent unmanned coffee shop of Seven Fresh Coffee, a freshly made beverage brand under JD Group, will officially open and land in Galaxy SOHO, Chaoyang District, Beijing. All coffee drinks in the store are processed by robots from grinding, extraction to making, and cup making, and operate 24 hours a day without interruption.

Entering the Galaxy SOHO store of Seven Fresh Coffee, you are greeted by intelligence and a sense of technology. This is an "unmanned coffee shop" that offers a variety of beverages such as coffee and tea made by robots, with the entire process from receiving orders, preparing materials to production automated. After consumers place an order through the self-service ordering system, the intelligent large screen in the store will display the entire process of each cup of coffee from dropping, ice dropping, freshly made to entering the cabinet. The store is equipped with embodied intelligent robots to place coffee in the self-service cabinet, achieving a complete closed-loop of "fully automated production+embodied robot services".

The relevant person in charge introduced that on the basis of standardized production, Seven Fresh Coffee also provides personalized DIY customization experience. Customers can freely adjust the sweetness, coffee concentration, juice concentration, etc. before placing an order, and support fine adjustment from 1% to 100%. After DIY, consumers can also name their coffee and generate customized card sharing, balancing technological and social attributes. In the future, Seven Fresh Coffee will also implement AI personalized recommendations based on taste preferences, which can accurately suggest the daily coffee intake based on personal health conditions, providing more scientific and healthy drinks.

It is understood that traditional coffee shops rarely operate 24 hours a day, but with the acceleration of the pace of life, the demand for 24-hour service is increasing among late night overtime workers and time difference workers. The biggest highlight of Seven Fresh Coffee, in addition to its fully automated and unmanned features, is its 24-hour operation, effectively meeting the needs of consumers who can drink whatever they want from morning till night.

Under the wave of AI and robot development, AI has entered the physical world and will ultimately fall into a life that everyone can perceive. JD's entry into the coffee and tea beverage market is precisely because it sees opportunities under the new production model, empowering the coffee and tea beverage business with AI to meet the daily needs of users.

At present, there are common problems in the freshly brewed coffee and tea beverage industry, such as high staff turnover, frequent training for new employees, and unstable manual production. Extending business hours poses a challenge to store operating costs. Through "fully automated intelligent production+embodied robot services", the production of a single drink can be completed within 30 seconds. This not only achieves unified product quality control and improves production efficiency through AI, but also liberates employees from inefficient and repetitive labor, greatly reducing costs while maximizing human creative potential.

Industry insiders have stated that Qixian Coffee's first 24-hour intelligent unmanned coffee shop has injected new vitality into the city's night economy and 24-hour convenient services, meeting consumer needs and creating richer consumption scenarios. It provides a reference for the 24-hour operation of the retail and catering industry with intelligent solutions, injecting new momentum into urban development.